Success stories: Reactivation of a supplementary pharmacy assortment

Initial situation

A supplementary assortment of pharmacy goods was already successfully introduced to the pharmacy market in the 1990s. After opening up the mass market, the manufacturer concentrated less on the pharmacy channel for various reasons, causing dissatisfaction to spread among pharmacists.

Solution approach

In order to reactivate the pharmacy as a profitable specialist trade channel and regain confidence, problems with returns and other logistical discrepancies first had to be eliminated. The pharmaceutical logistics services of Kyberg Experts were used for this purpose. In addition, our qualified field staff held personal talks with pharmacy owners throughout Germany.

Result

It was possible to regain trust through a true hands-on mentality and smooth service. Pharmacies thus once again developed into a reliable source of revenue.